Direct Sales – a “Fabulous” Business Model
In this video CNBC’s popular Mad Money host Jim Cramer, reports that the direct selling model is going “great guns,” adding it could be the best way to sell goods in the Third World.
Cramer previously interviewed Rick Goings, CEO of Tupperware, who told him that women around the world had signed up in droves to be sales representatives for Tupperware products. The executive added that in this evironment, direct selling adds a personal touch and is more effective than traditional advertising. Being as people tend to listen more to testimonals rather than advertisements. Cramer thinks the direct selling model could be the best way to sell goods in the developing world.
Despite the good news for direct sellers, Cramer complained that these kinds of companies have never “gotten their due from Wall Street.” While people have acted as if the business model is “bogus”, Cramer thinks it’s actually fabulous.
“I think it’s time to recognize that the direct sales model works and works well,” Cramer said.
Here’s the short (03:13) video.
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