The NEW American Dream

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There’s a huge difference between Network Marketing and pyramid schemes. Learn the truth here.
By Michael L. Sheffield

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Question: Some friends continue to try to recruit me into Network Marketing deals that seem like some type of money game or pyramid. Other friends tell me they’re illegal and I’ll get into trouble. How do I know what’s legal and legitimate?

Answer: To help you understand what Network Marketing is, I must first explain what it isn’t.

Network Marketing isn’t a pyramid scheme.

Pyramids are programs similar to chain letters where people just invest money based on the promise that other people will put in money that will filtrate back to them and somehow, they’ll get rich. A pyramid is strictly a money game and has no basis in real commerce. Normally, there’s no product involved at all, just money changing hands. Modern-day pyramids may have a product, but it’s clearly there just to disguise the money game.

Network Marketing is a legitimate business. First, it’s based on providing people with real, legitimate products they need and want at a fair price. While some people do make a lot of money through Network Marketing, their financial benefit is always the result of their own dedicated efforts in building an organization that sells real products and services.

Pyramids are illegal and are based on taking advantage of people. For a person to actually make money in a pyramid scheme, someone else has to lose money. But in Network Marketing, each person can multiply his or her efforts, skills and talents by helping others be successful.

Network Marketing has proved itself as part of the new economy and a preferred way to do business here and around the world.

Network Marketing isn’t about taking advantage of your friends and relatives.
Only a few years ago, Network Marketing meant retailing to, and sponsoring people from, your “warm list” of prospects. Although sharing the products or services and the opportunity with people you know is still the basic foundation of the business, today we see more people using sophisticated marketing techniques such as the Internet, conference calling and other long-distance sponsoring techniques to extend their network across the country and around the world.

Network Marketing isn’t a get-rich-quick scheme.
Of course some people do make large amounts of money very quickly. Many would say those people are lucky. But success in Networking isn’t based on luck. (Unfortunately, money won’t sprout wings and fly into your bank account no matter what someone has promised you.) Success in Network Marketing is based on following some very basic yet dynamic principles.

Now, let’s discuss what network marketing is.

Network Marketing is a serious business for serious people.

It’s a proven system where the design, creation and expense the corporate team has gone through becomes a road map for your own success. Just follow the simple, proven and duplicable system that the good companies provide.

The real key is this: Network Marketing is all about leverage.

You can leverage your time and increase the number of hours of work effort on which you can be paid by sponsoring other people and earning a small income on their efforts. Andrew Cargegie, who created one of the world’s greatest fortunes, said “I would rather make 1 percent on the efforts of 100 people than 100 percent on my own efforts.” This very basic concept is the cornerstone of Network Marketing.

For example, most successful people building a Network Marketing business do so in an organized method. They work a few dedicated hours each week, with each hour of effort serving as a building block for their long-term business growth. Then they sponsor other people and teach those people how to sell the company product and sponsor others who duplicate the process.

By helping the people you personally sponsor to sponsor others, you duplicate yourself. As this process continues, you create compound growth that can lead to hundreds or even thousands of people coming into your business. You leverage your time by helping others be successful and earn an income from all their efforts.

Network Marketing, has no big capital requirements, no geographical limitations, no minimum quotas required and no special education or skills needed.

Network Marketing is a low-overhead, home-based business that can actually offer many of the tax advantages associated with owning your own business.

Network Marketing is a people-to-people business that can significantly expand your circle of friends. It’s a business that enables you to travel and have fun as well as enjoy the lifestyle that extra income can provide.

Michael L. Sheffield is the founder of Sheffield Resource Network, a full-service multilevel marketing consulting firm in Tempe, Arizona. He is also the co-founder and chair of the Multi Level Marketing International Association (MLMIA), whose members represent companies throughout the world.

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We appreciate you.
The NEW American Dream Team

While the news media is filled with stories of jobs being downsized, CEOs jumping out with golden parachutes, and average employees’ pensions being dismantled and disappearing… it might leave someone to think that all is doom and gloom.

That may be so with business as usual, but thousands of people every day are building what we call their “retirement insurance policy” using Network Marketing.

Do well here, and you’ll be rewarded over and over. The luxury of leverage— residual income from compound effort— will always be a better deal than trading your time for dollars.

Women naturally like to work together on teams, and the collaborative culture of MLM provides an excellent forum for that.

This is why MLM is something that we just tend to be hardwired to do and do well, and for that reason, women make up nearly 80 percent of this business!

I love the fact that when I am working with a distributor on my team, I get what I want by helping them get what THEY want. That’s true “win-win.”

I love the opportunity that introducing someone to this industry provides me. People come to Network Marketing with their hopes and dreams in fragile glass jars. Often, their ability to dream has been shadowed by the disappointments they’ve had in life. However, there is no price you can put on the feeling you get when someone you introduced to this business has the light switch turned on.

This is an industry that inspires and encourages you to become your best self and live your best life; when we all use our natural talents in a team environment with a common vision, magical things happen

Everyone wins!

This country was built on free enterprise and that’s what MLM offers.

Network Marketing is more consistent with the original “American Dream” than just about anything else you can do, because it operates from the same premise that made our country great:

Dig in your shovel right where you stand and create a life you love!

- Kimberly Rhodes
from the book It’s Time… For Network Marketing

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Thanks.
We appreciate you.
The NEW American Dream Team