The NEW American Dream

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Direct sales (like Avon, Mary Kay) offer recession-proof jobs
Updated 5/15/2009 1:30 PM |
By Charisse Jones, USA TODAY

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Not long ago, Craig Lapp made his living driving a truck that helped carve Southern California’s soil into new developments. But then housing sales slumped, and in November 2007 Lapp’s construction company let him go.

While he searched for another job, Lapp began working alongside his wife, Lynne, in a business based in their Temecula home, selling nutritional supplements made by the direct-sales company Isagenix. Nearly two years later and with no construction job in sight, Lapp says a one-time sideline has become the couple’s bread and butter.

“It’s paying our mortgage, our car payments … putting food on the table,” says Lapp, 55, who adds that he and his wife are earning a six-figure income. “It was our ‘Plan B’ that turned into our ‘Plan A.’ ”

Direct-sales businesses that rely on home-based representatives to peddle their wares are seeing their sales forces rapidly expand as the nation’s unemployment rate soars to nearly 9% and those who lost jobs and nest eggs look for new ways to make money.

“We’re recession-resistant in the sense that more people come to us during economic hard times for supplemental income or replacement of a lost job.”
— Neil Offen, president of the Direct Selling Association.

While 2008 industry figures aren’t yet available, “Anecdotally we’re hearing that recruitment is up and … unfortunately as the unemployment rate rises to 10% or higher, we’ll be picking up more people who need an income-earning opportunity.”

The recession has become a recruiting tool. An Avon (AVP) cosmetics representative declares in TV ads that…

“I can’t get laid off. It’s my business.”

Companies such as Isagenix, a marketer of weight-management and nutritional supplements and snacks, and jewelry maker Silpada Designs are coaching their representatives to spread the word that direct selling can keep you afloat in the faltering economy.

“Right now, our direct-selling opportunity is really the No. 1 product that we have to sell,”
— Geralyn Breig, president of Avon North America.

With that in mind, Avon this year launched its most ambitious recruitment campaign and saw its U.S. sales force grow to more than 680,000 through March, its largest ever, Breig says.

The same month, cosmetics company Mary Kay began airing its first TV ad for new representatives. In its first three days, visitors seeking information about becoming “beauty consultants” at MaryKay.com spiked 108%.

Silpada Designs, a Lenexa, Kan.-based company specializing in sterling silver jewelry, says its sales force in the U.S. and Canada was up 11.8% on May 1 from a year earlier. And Chandler, Ariz.-based Isagenix says its sales force was up 30% in March from a year before.

Direct selling is a fluid industry, with only 10% of representatives working “full time,” or at least 30 hours a week. Many work only long enough to meet short-term goals, such as holiday presents.

The entire article is here: Direct sales (like Avon, Mary Kay) offer recession-proof jobs
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The NEW American Dream Team

Why do most people get involved in Network Marketing? For the money— pure & simple. But more & more, money alone isn’t enough. It’s money and…

More time to spend with
friends, family and yourself.

In short, the balance between life & work even a successful part-time Network Marketing business offers.

Please watch this short (10 minute) TED.com video from Nigel Marsh: “How to make work-life balance work”

An idea who’s time has come? Truly, an idea who’s time never really left. Yet as Mr. Marsh points out, there are very (very) few corporations willing and able to effectively incorporate these increasingly sought after human values into their work-a-day worlds.

But in Network Marketing, the freedom to balance your life and work is a fundamental benefit.

The burning or burned out corporate executive… the working mom who longs to be home with her kids… the 20-somethings who aren’t buying into having to give up your life to make a living… even the successful small business owner who’s painfully realizing his business owns him… all of these people and many more are turning in increasing numbers to Network Marketing as not only “the last bastion of free-enterprise,” but as the one place where they can earn the income they need to enjoy the balanced and fulfilling lifestyle they desire, dream of and deserve.

Network Marketing isn’t the only way.
We just don’t know a better one.

PS. If you are not yet a Ted.com “freak,” please consider becoming so. TED IS the Web at it’s best!
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Used to be when folks from the same profession got together in their off-hours and talked about the business of their respective businesses it was called “talking shop.” That’s what happened recently on a conference call hosted by Jordan Adler and his special guest Donna Johnson. Both are at the very top of their MLM Network Marketing companies: million-dollar + annual income earners having built Networking organizations numbering 10′s of thousands of team members each.

Jordan began this part of the conversation saying that he believed the opportunity to be involved in Network Marketing is richer & stronger today than it ever has been. He asked Donna if she agreed?

Always fun to play the fly on the wall, here’s what Donna said in this short [02:08] clip from their conversation.

Click the player to listen on-line now.

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If you’ve ever wondered why someone earning rock-star money in MLM doesn’t just walk away and go sit on the beach for a living, now you have a better idea why.
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ABC News coverage of how direct sales (i.e. network marketing, multi-level marketing, home-based business) is on the rise. Unlimited earning potential through commission based sales. A legitimate work from home opportunity perfect for stay-at-home moms, retirees, and internet entrepreneurs.

If you’re open to learning about an alternative to your current employment, please know MLM Network Marketing is not the ONLY answer. It’s just that we don’t know of a better one. Check it out. It may be what you’ve been looking for your entire life— and there will never be a better time than now.
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You CAN Have It All in This Amazing Profession
When you choose this profession,
you are given a gift that can make
a significant difference in the lives
of your children and every person
you touch—your customers, your
team members, and your family.

This form of free enterprise is a great training ground for children to be mentored by their parents.

A Direct Selling business can provide women with the opportunity to teach their children money skills, people skills, business management, and most importantly, the life skills of relationships and partnering.

I am proud to say I raised two entrepreneurial children, each with a tremendous work ethic as a result of being brought up in a Direct Selling home. They saw me work, earn income, lead others, set goals, win, and sometimes they saw me lose (I call those “learning experiences”). It was during the “learning experiences” that my grown children say they gained the most. They saw me “keep on keepin’ on.”

When you choose this profession, you are given a gift that can make a significant difference in the lives of your children and every person you touch—your customers, your team members and your family. What a wonderful place to lead by example!

The flexibility of Direct Selling is also a big plus for married or single women with families. This business can be worked around the schedule of others. You may not get to every activity your children have, but you can make the majority.

You can be there after school to hear about their day, and you can enjoy the morning drive taking them to school without the pressure of fighting a commute.

You can stay home with your kids when they are ill, without questions from your “superiors” or fear of losing your job.

You can be your own boss, and you will undoubtedly be a great boss to yourself.

- NIcki Keohohou, CEO of the Direct Selling Women’s Alliance
from the book It’s Time… For Network Marketing

You can get a downloadable PDF of NIcki’s complete article (along with all 52 essays) from the Free Library here: It’s Time… For Network Marketing

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It’s Not Just the Money
I’m convinced no other business model
could have given me the lifestyle I enjoy today.
And the dear friendships I’ve developed with
people around the world adds a richness and
texture to my life that’s beyond compare.

There is no question that the lifestyle of a career Network Marketer is enviable. I love my life, and I love network marketing. I believe, however, that the most important thing that happens to us in Network Marketing is not necessarily what we achieve or accumulate, but what and who we become.

If we embrace its principles, Network Marketing forces us to grow our strength of character and professionalism in order to grow a business. This growth evolves naturally from leaving our comfort zone, motivating ourselves to become the best that we can be, and helping others do the same.

Unlike the corporate business model where employees depend on the employer and where people must compete with each other in order to advance, the Network Marketing model encourages people to take initiative and help each other to reach mutually beneficial goals. The wealth you create is proportional to the number of people you help, how well you do it, and what they do about it.

So Network Marketing, more than anything I know, empowers people to contribute and make a difference. And I believe that in the final analysis, the difference you make is what counts.

When we leave here, we leave the money behind. But we take with us who we’ve become and the positive influence we’ve had in the lives of others.

- Margie Aliprandi
from the book It’s Time… For Network Marketing

You can get a downloadable PDF of Margie’s complete article (along with all 52 essays) from the Free Library here: It’s Time… For Network Marketing

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While the news media is filled with stories of jobs being downsized, CEOs jumping out with golden parachutes, and average employees’ pensions being dismantled and disappearing… it might leave someone to think that all is doom and gloom.

That may be so with business as usual, but thousands of people every day are building what we call their “retirement insurance policy” using Network Marketing.

Do well here, and you’ll be rewarded over and over. The luxury of leverage— residual income from compound effort— will always be a better deal than trading your time for dollars.

Women naturally like to work together on teams, and the collaborative culture of MLM provides an excellent forum for that.

This is why MLM is something that we just tend to be hardwired to do and do well, and for that reason, women make up nearly 80 percent of this business!

I love the fact that when I am working with a distributor on my team, I get what I want by helping them get what THEY want. That’s true “win-win.”

I love the opportunity that introducing someone to this industry provides me. People come to Network Marketing with their hopes and dreams in fragile glass jars. Often, their ability to dream has been shadowed by the disappointments they’ve had in life. However, there is no price you can put on the feeling you get when someone you introduced to this business has the light switch turned on.

This is an industry that inspires and encourages you to become your best self and live your best life; when we all use our natural talents in a team environment with a common vision, magical things happen

Everyone wins!

This country was built on free enterprise and that’s what MLM offers.

Network Marketing is more consistent with the original “American Dream” than just about anything else you can do, because it operates from the same premise that made our country great:

Dig in your shovel right where you stand and create a life you love!

- Kimberly Rhodes
from the book It’s Time… For Network Marketing

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The NEW American Dream Team